Learn How One Agent Went From 3 Files in a Binder to 3,000 Loyal Clients… And Kept 96% of Them While Still Loving the Work
Dallas, TX – February 20th, 2026
Hosted at the Billy Cox International HQ
There's Only 40 Seats Available
HURRY, WE SELL OUT FAST!
Advocacy
Learn how to lead with education, empathy, and service in a way that naturally builds trust. You’ll see how true advocacy turns clients into long-term relationships, not one-time transactions, and why serving first is the fastest path to sustainable growth.
Trust
Discover how to become the agent people listen to, refer to, and stay with year after year. This section breaks down how Christina built deep trust without pressure, scripts, or tactics that feel misaligned with who you are.
Retention
Understand why most agents lose clients every year and how to stop the churn. You’ll walk away with practical retention strategies you can implement immediately to protect your book, stabilize your income, and create predictable growth.
Longevity
Build a business that lasts beyond AEP. Learn how to scale without burnout, protect your energy, and create systems that support your life, your values, and your future while still growing year after year.
Join Us In Dallas
Advocates in Action is a one-day intensive designed for Medicare agents who are ready to grow their business, increase retention, and fall back in love with their work—without relying on high-pressure sales tactics or burning out after AEP.
Built around Christina Spruill’s proven advocacy-first approach, this event will give agents the tools, strategies, and mindset shifts they need to build real client loyalty, scale with confidence, and stand out in a crowded market.
Attendees will walk away with a renewed sense of purpose, practical tools to grow their book, and a proven roadmap to build a business rooted in impact—not churn.
This room is for agents who care about their clients and their future. If that’s you, you belong here.
Dallas, TX – February 20th, 2026
Let’s be honest for a second.
Most Medicare agents don’t burn out because they hate helping people.They burn out because the grind never stops.
AEP ends.
The phones quiet down.
And suddenly… you’re bracing for churn.
Clients disappear.
Referrals slow.
And that “why I started” feeling?
Yeah. It fades fast.
Advocates in Action exists to change that.
Not with hype.
Not with pressure.
And definitely not with “dial harder” advice.
But with a proven, advocacy-first way to grow a Medicare business that actually lasts.
This is a One-Day Intensive
for Medicare Agents Who Want More Than Just Another AEP Win
This is for the agent who wants:
• Clients who stay
• Referrals that happen naturally
• Growth without burnout
• A business that feels aligned with their values
Built around Christina Spruill’s advocacy-first model, Advocates in Action shows you how to:
• Retain clients long-term
• Become the trusted voice in your community
• Scale without sacrificing family, health, or integrity
No gimmicks.
No scripts that feel gross.
Just a clear, repeatable approach that works in the real world.
This room is for agents who care about their clients and their future. If that’s you, you belong here.
Dallas, TX – February 20th, 2026
If Any of This Sounds Familiar…
You’re in the Right Room
You might be here if:
• AEP leaves you exhausted every year
• You lose 20–30% of your book and don’t know why
• You feel pressure to sell instead of serve
• You want to grow, but not at the cost of burning out
• You’re tired of being measured only by dials and volume
You don’t need more hustle.
You need a better model.
What You'll Learn at Advocates in Action
This event is built around what has already been done, refined, and repeated.
You’ll learn:
• How Christina grew from 3 clients to over 3,000
• How her agency maintains 96% client retention
• Why most agents lose clients year after year and how to stop it
• How to build deep trust without high-pressure sales
• Messaging and positioning that makes you a person of interest
• Retention strategies you can use immediately
This is about impact first.
Growth becomes the byproduct.
Dallas, TX – February 20th, 2026
Hosted at the Billy Cox International HQ
HEADLINERS
Keynote Speakers
Billy Cox
Billy Cox, a bestselling author and renowned sales expert, owns five major businesses generating billions. Focused on personal development and sales transformation, he helps people achieve their highest potential. With over 2 MILLION followers on social media, he engages a wide audience.
Christina Spruill
Christina Spruill is a second-generation leader in the Medicare and retirement space, known for advocacy-first growth, community leadership, and long-term client retention. She leads with education, empathy, and trust to build scalable, values-driven agencies.
Coach Micheal Burt
Coach Micheal Burt is considered the leading authority on “activating the PREY DRIVE” in people and teams around the world. Coach Burt defines Prey Drive in this context as “an instinctual ability to see something with the eyes optically or in the mind and have the persistence and intensity to pursue it.”
veronica sites
Audiences gain practical, trauma-informed skills to recognize and interrupt the unseen inner narratives that erode productivity. Through the applied frameworks of Post-Traumatic Stress Development™ and Adaptive Psychological First Aid™, participants learn how belief systems and neuroscience-informed strategies can transform, build resilience, and renew purpose.
What You’ll Walk Away With
By the end of the day, you’ll have:
• A clearer purpose for your business
• A retention strategy you can implement immediately
• A repeatable advocacy model
• Renewed energy and confidence
• A roadmap for growth without burnout
And probably a few “why didn’t I do this sooner?” moments.
TICKETS
Choose Your Experience
Hosted at the Billy Cox International HQ
DALLAS, TX - February 20th 2026
General Admission
Main Day: Friday
February 20th 2026
8:00 AM – 5:00 PM CST
Advocates In Action Playbook
Breakfast Included
8:00am CSTLunch Included
12:00 - 12:30pm CSTActionable Retention Strategies
Repeatable Advocacy Model
Roadmap for Growth Without Burnout
Person of Interest + Prey Drive Activation
Training by Coach Micheal Burt
VIP: Million Dollar Follow-Up
Extra Training with Coach Micheal BurtVIP: Exclusive Training and Q&A
Extra Insights with Christina and her TeamVIP: Team Dinner
Small Exclusive Group with Sales Team
5:30pm CST
VIP Admission
VIP DAY: Thursday
February 19th 2026
2:00 PM – 5:00 PM CST
Main Day: Friday
February 20th 2026
8:00 AM – 5:00 PM CST
Advocates In Action Playbook
Breakfast Included
8:00am CSTLunch Included
12:00 - 12:30pm CSTActionable Retention Strategies
Repeatable Advocacy Model
Roadmap for Growth Without Burnout
Person of Interest + Prey Drive Activation
Training by Coach Micheal Burt
VIP: Million Dollar Follow-Up
Extra Training with Coach Micheal BurtVIP: Exclusive Training and Q&A
Extra Insights with Christina and her TeamVIP: Team Dinner
Small Exclusive Group with Sales Team
5:30pm CST
Meet Your Host: Christina Spruill
Christina Spruill didn’t stumble into success.
She’s a second-generation leader in the Medicare and retirement space, continuing a 40-year family legacy and building her own fast-growing agency from the ground up.
She started with three client files in a binder.
Today, she serves over 3,000 loyal clients.
While most agents lose 30–40% of their book each year, Christina’s agency maintains 96% retention by leading with:
• Education
• Empathy
• Advocacy
Her team has experienced 40% AEP growth two years in a row, without sacrificing culture or values.
She believes:
• Impact is possible
• Scaling is achievable
• Advocacy can be taught and duplicated
And now she’s opening the playbook.